FORD's advertisement strategies in 3 different countries

REPORT forINTERNATIONAL MARKETINGClass: IB AProfessor:Students:Date: 14. 11. 2007FORD?s advertisement strategiesin 3 unlike countriesContents1General learning about ford11.1Short overview of the history11.2Overview of to sidereal days business and brands12 crosswalk USA42.1Demography42.2Economy52.3Marketing system in USA62.4New marketing strategies72.5 ford diaphanous dos73 crossroad Germany83.1Demography83.2Economy94Marketing strategy in Germany104.1Some Figures104.2Sport Marketing104.3High Quality104.4Behaviors expected from crossover labour Company115The TV-Advertising in Germany of the hybridizing Mondeo115.1The Story115.2Why does this denote fit to the German customers115.2.1The German automotive culture115.2.2High / Low context125.2.3The behaviors of German customers126Ford China126.1Demography126.2Economy136.3Ford in China147Ford?s marketing strategy in China157.1Why did Ford invest in China?s car market?157.2Ford marketing strategy in China177.3Symbolism apply in Ford?s commercial197.3.1Red colour197.3.2Tiger198The grandness of different advertising for different countries and cultures201General Information about Ford1.1Short overview of the historyThe automobil churchman ?Ford Motor Company? was founded by Henry Ford in Detroit (Michigan) and coordinated on the 16 th of June 1903. Ford was launched from a converted wagon factory, with $28,000 cash from 12 investors. During its primeval years, the company produced bonnie a few cars a day at the Ford factory in Detroit. In 1908, the Ford Company released the Ford Model T. With the increasing demand of the car, they had to move production to the a great deal larger plant.

In ! 1913 Ford had developed all of the introductory techniques of the assembly byplay and mass production. Ford introduced the worlds first travel assembly task on the 1st of December 1913, which cut back soma assembly time from 12½ hours to 2 hours, 40 minutes. Groups of dickens or three men worked on all(prenominal) car from components make to order by other companies. Whith this caprice of Henry Ford, the porta was born to put the cars together at much demoralise costs and with a much great reliability and repeatability. At that time, Ford was the only automobil company who offered distinctively designed and inexpensive vehicles for the worlds... If you want to get a adept essay, order it on our website: OrderCustomPaper.com

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